Revolutionizing banking events: how a global leader increased client interaction with a new and improved event strategy

Challenge

Create a user-friendly and easy to navigate environment to attract and retain a community of clients used to in-person events.

• Asset management meeting with BNP Paribas clients
• 200 remote participants
• Series of 3 virtual events over two weeks
• Objectives: keep a continuous communication with BNPP client community and discuss new digital challenges in the pandemic world

Solution

Step-by-step guidance and support

Participants were guided throughout the event with an onboarding checklist, a user guide through a chatbot, and direct access to support.

Dynamic and fun experience

With short and interactive sessions thanks to polling, Q&A and quizzes, the virtual experience was highly participative and lively.

Result